SEO: Search Engine Optimization Bible

Couverture
John Wiley & Sons, 24 mars 2008 - 389 pages
  • This in-depth Bible delivers the holy grail of online marketing: how to influence search engine results to drive online shoppers to specific Web sites; the process is called search engine optimization (SEO) and it is a hot topic
  • One-stop resource offers readers what they need to plan and implement a successful SEO program, including useful tips on finding the shortest routes to success, strategy suggestions, and sidebars with more information and additional resources
  • Features interviews with executives from top search companies, plus appendices on creating successful listings with Google, MSN, Yahoo!, and others
  • Topics include creating an SEO plan; managing keywords; maximizing pay-per-click strategies; understanding the role of links and linking; robots, spiders, and crawlers; maintaining SEO; analyzing success rates; and much more
 

Pages sélectionnées

Table des matières

Part I Understanding SEO
1
Part II SEO Strategies
31
Part III Optimizing Search Strategies
209
Part IV Maintaining SEO
263
Appendices
279
Glossary
373
Index
381
Droits d'auteur

Autres éditions - Tout afficher

SEO: Search Engine Optimization Bible
Jerri L. Ledford
Aperçu limité - 2008
SEO: Search Engine Optimization Bible
Jerri L. Ledford
Aucun aperçu disponible - 2008

Expressions et termes fréquents

AdWords algorithm anchor text automation behavioral targeting bid management blog budget Chapter click fraud companies competition create customers directories Doorway pages effective elements example goal conversion important Internet Jerri keyword density keyword list keyword stuffing keywords and phrases landing pages link farms look meta tags monitor navigation organic keywords organic SEO PageRank paid inclusion pay-per-click PPC ads PPC advertising PPC campaigns PPC programs redirect relevant robots robots.txt search crawler search engine crawlers search engine optimization search engine rankings search engine results search marketing search rankings search results SEO efforts SEO plan SEO strategies social bookmarking social media social network social-media optimization specific there’s thing title tag track traffic types understand updated users visitors web crawler web-site owners What’s words XML site map Yahoo you’re

À propos de l'auteur (2008)

Jerri L. Ledford has been a freelance business technology writer for more than 15 years. Over 750 of her articles, profiles, news stories, and reports have appeared online and in print. She also develops and teaches technology training courses for such companies as IBT Financial, Hewlett Packard, and CNET. She is the author of Google Powered: Productivity with Online Tools and coauthor of Google Analytics, both from Wiley.

Informations bibliographiques

TitreSEO: Search Engine Optimization Bible
AuteurJerri L. Ledford
ÉditeurJohn Wiley & Sons, 2008
ISBN0470262117, 9780470262115
Longueur389 pages
  
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